Talk to Generation Z

What this is: A Communications Cheat of actionable tactics and strategies designed to be executed in line with your Engagement Framework strategies. It covers: General  Gen Z Communications Principles, Tone of Voice, Facts & Figures, Showing Impact & Calls to Action (CTAs)

How to use it: The tips included in the Cheat Sheet are designed to work in partnership with the Engagement Framework in order to influence behaviour change and the Mindsets of Gen Z. While each tip applies across the Gen Z audience, some are designed to place greater emphasis on influencing particular Gen Z Mindsets more than others.